On websites that we manage, by far the most frequent contact form spam is from people offering search engine optimisation (SEO) services.
Some of these spammers go as far as guaranteeing they will put you on Google’s first page. They’re obviously not planning on ever getting more than 10 clients in the same market area.
SEO is important (though the level of importance will depend on your site’s purpose) but SEO ‘experts’ who resort to spamming to try to get business can’t even achieve for themselves what they are promising you.
A recent approach to one of our clients came from a company that offered an online audit of the website’s SEO performance.
We visited their online audit page but rather than use our client’s web address we entered the url of the SEO ‘experts’ own front page.
Their system rated their own website’s SEO at 22% and failed it on 36 of 58 tests.
So why not fix their own site and have people flocking to them rather than resort to spamming?
- their site scan is designed to rate sites poorly to scare people into using their service unnecessarily;
- they don’t have the ability to actually deliver the improvements required;
- they don’t believe that SEO is as important as they are telling you it is.
SEO, while important, isn’t a panacea; and obsessing about SEO can mean you’re missing other important site issues like usability and conversion rates.
One thing’s for sure, if you want to improve your website’s SEO don’t even think about using the services of SEO spammers.